Here’s Sowmya Raghu Raman‘s world-view through the Vintegra looking-glass.
๐๐ ๐ฉ๐ถ๐ป๐๐ฒ๐ด๐ฟ๐ฎ, ๐๐ฒ ๐ฑ๐ผ๐ป’๐ ๐๐ฒ๐น๐น ๐๐๐ผ๐ฟ๐ถ๐ฒ๐. ๐ช๐ฒ ๐บ๐ฎ๐ธ๐ฒ ๐ฐ๐น๐ฎ๐๐๐ถ๐ฐ๐.
When Employer Brand Strategy (EBS) meets Customer Brand Strategy (CBS) -magic happens.
The sweet spot between EBS & CBS is where Vintegra believes in adding value.
Stories with both functional and emotional appeal that can touch hearts in the consumer marketplace and also instill a sense of pride and belonging in the talent marketplace are classics that endure.
They are re-read, retold, and relived.
They defy the transience that is characteristic of digital marketing.
They make your mind pause when your finger says scroll.
These classics don’t come easy.
They need strategy, structure & systems that create them.
They need symbiotic efforts that marry Marketing to HRM.
They need initiatives that tie market success with talent success.
They need customer loyalty to happen as a consequence of employee retention.ย ๐๐ฏ๐ฅ ๐ท๐ช๐ค๐ฆ-๐ท๐ฆ๐ณ๐ด๐ข
They need strategic minds and artistic temperaments. They need Vintegra.
๐๐ป๐ฑ ๐๐ต๐ฎ๐โ๐ ๐บ๐ ๐๐๐ผ ๐ฐ๐ฒ๐ป๐๐.
